{"product_id":"writing-copy-for-dummies-jonathan-kranz-9780764569692","title":"Writing Copy for Dummies","description":"\u003cb\u003eTips on writing to consumers and business-to-business\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e Create captivating, results-oriented, sales-generating copy\u003cbr\u003e \u003cbr\u003e Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.\u003cbr\u003e \u003cbr\u003e Discover How To: \u003cbr\u003e * Write compelling headlines and body copy\u003cbr\u003e * Turn your research into brilliant ideas\u003cbr\u003e * Create motivational materials for worthy causes\u003cbr\u003e * Fix projects when they go wrong\u003cbr\u003e * Land a job as a copywriter\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jonathan Kranz\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0764569694\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780764569692\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 362\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 7.50w x 0.87d","brand":"Jonathan Kranz","offers":[{"title":"Paperback","offer_id":43990324674815,"sku":"9780764569692","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_90e722dc-2e97-4c34-84f5-35cf573b0866.jpg?v=1683304103","url":"https:\/\/www.whiterainbookhouse.com\/products\/writing-copy-for-dummies-jonathan-kranz-9780764569692","provider":"WR Book House","version":"1.0","type":"link"}