{"product_id":"writing-for-museums-margot-wallace-9781538166253","title":"Writing for Museums: Communicating and Connecting with All Your Audiences","description":"\u003cp\u003eWords are everywhere in the museum. They swarm amidst all the visual exhibits, and throughout many non-exhibition areas, talking to a vast swath of people in ways that visuals cannot. Signage at the information desk, visitor material, scripts for tour guides, scripts for exhibition videos, education plans, posts, blogs, membership brochures, audio scripts for smart phones, apps for in-depth information, and store labels. In a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words to organize the feast of visuals and help all audiences feel at home.\u003c\/p\u003e\u003cp\u003eResearch bears out the need for a range of learning tools and it's not just visitors who benefit from verbal cues; donors, educators, community partners and volunteers will all engage more effectively with the museum that explains its brand mission with good writing. Whether written by administrators, staffers, freelancers, or interns, words must be delivered by your museum with the confidence they will connect meaningfully with all audiences. Your story is told everywhere, with every narration opening your doors wider. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eCompletely updated, the Second Edition addresses the newest ways to put into words the distinctive stories you need to tell: \u003cul\u003e\n\u003cli\u003eWebsites for expanding audiences\u003c\/li\u003e\n\u003cli\u003eContent-centered posts \u003c\/li\u003e\n\u003cli\u003eNewsletters\u003c\/li\u003e\n\u003cli\u003eTour scripts\u003c\/li\u003e\n\u003cli\u003eVideos\u003c\/li\u003e\n\u003cli\u003eEducation material\u003c\/li\u003e\n\u003cli\u003eTalks and lectures\u003c\/li\u003e\n\u003cli\u003eProposals for partnerships\u003c\/li\u003e\n\u003cli\u003eFundraising\u003c\/li\u003e\n\u003cli\u003eResearched blogs\u003c\/li\u003e\n\u003cli\u003eLeveraging of facilities rental and your store for reaching new audiences \u003c\/li\u003e\n\u003cli\u003eVolunteer recruitment \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCurrent practices from a diverse range of museums inform every chapter.\u003c\/p\u003e\u003cp\u003eAll chapters recognize the many cultures in your audience, alerting writers to the sensitivity needed for effective communication. \u003c\/p\u003e\u003cp\u003eFor museums, historic sites, cultural centers and museum studies programs: if you ever wished for writing help, here's the resource you're looking for.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Margot Wallace\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1538166259\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781538166253\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rowman \u0026amp; Littlefield Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.62d","brand":"Margot Wallace","offers":[{"title":"Paperback","offer_id":44071612514559,"sku":"9781538166253","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0a8bfee1-3fcb-4e5b-9d29-b9695320f8da.jpg?v=1685437136","url":"https:\/\/www.whiterainbookhouse.com\/products\/writing-for-museums-margot-wallace-9781538166253","provider":"WR Book House","version":"1.0","type":"link"}