{"product_id":"writing-for-the-fashion-business-kristen-k-swanson-9781501335815","title":"Writing for the Fashion Business: Bundle Book + Studio Access Card","description":"\u003cp\u003eIn the decade since this book was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. The second edition devotes significant space to digital content, with stand-alone chapters covering online content, social media and streaming video content. It also introduces inclusion vocabulary to ensure non-discriminatory narratives. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eEvery chapter includes new features: Trending Topics (introducing relevant industry people or issues that can be used for further class discussion), Pro Tips (quick hit advice), Fashion Files (description of events or companies) and Five Questions With (Q\u0026amp;As with industry leaders). This edition also boasts several new appendices that will provide aspiring fashion writers with a broader understanding of the icons, eras and aesthetics that shape and inform the fashion industry. \u003cp\u003e\u003c\/p\u003eSTUDIO Features Include: \u003cbr\u003e \u003cb\u003eReview concepts\u003c\/b\u003e with flashcards of essential vocabulary \u003cp\u003e\u003c\/p\u003eInstructor Resources Include: \u003cbr\u003e Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kristen K. Swanson, Judith C. Everett, Jenny B. Davis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1501335812\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781501335815\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fairchild Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/24\/2022\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Other\u003cp\u003e\u003ci\u003eNot available to be shipped via Media Mail\u003c\/i\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Kristen K. Swanson","offers":[{"title":"Other","offer_id":44078355349759,"sku":"9781501335815","price":94.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_109d532d-c122-4c1e-8784-3ec4a3cd18c0.jpg?v=1685475029","url":"https:\/\/www.whiterainbookhouse.com\/products\/writing-for-the-fashion-business-kristen-k-swanson-9781501335815","provider":"WR Book House","version":"1.0","type":"link"}