{"product_id":"writing-from-the-inside-out-michele-bianchi-9798993760803","title":"Writing From the Inside Out: How Purpose, Storytelling, and Action Come Together","description":"\u003cp\u003e\"Humans understand the world through stories, and this book will help you tell them better!\"\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBill McKibben\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eco-founder and senior advisor at 350.org and author of T\u003cem\u003ehe End of Nature\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWriting From the Inside Out\u003c\/em\u003e is a practical guide for leaders, entrepreneurs, and communicators who want to lead with their values and use writing to influence, inspire change, and build community. When messages are disconnected from what we stand for, audiences tune out. But when our words reflect real conviction and invite people into a shared purpose, they become a force for belonging and collective action.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis book shows how purpose, storytelling, and action come together to build real influence.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDrawing from more than thirty years working inside mission-driven companies, including Patagonia and IKEA, Michele Bianchi offers a simple way to connect values with voice, and voice with behavior. Readers learn how to frame a mission, shape a narrative, and communicate in ways that help people care, remember, and respond.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside, you'll find: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to articulate your vision, mission, and values in language people can trust\u003c\/li\u003e\n\u003cli\u003eSix pillars that make stories persuasive\u003c\/li\u003e\n\u003cli\u003ePractical examples from business, nonprofit, and advocacy work\u003c\/li\u003e\n\u003cli\u003eCase studies that reveal why certain messages move people\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you've ever wondered why your writing isn't connecting the way you want, this book gives you the tools to change that.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBecause when you write with purpose, your message becomes a catalyst for the change you're trying to make.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Michele Bianchi\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798993760803\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Octopus \u0026amp; Ink Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/16\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 186\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.97lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.63d","brand":"Michele Bianchi","offers":[{"title":"Hardcover","offer_id":48450455765247,"sku":"9798993760803","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_122b1417-56c0-4021-9d14-b7260371700f.jpg?v=1777267863","url":"https:\/\/www.whiterainbookhouse.com\/products\/writing-from-the-inside-out-michele-bianchi-9798993760803","provider":"WR Book House","version":"1.0","type":"link"}