{"product_id":"yes-logo-jiazhuo-george-wang-9789819966073","title":"Yes LOGO: Uncovering the Recipes of Branding Success in the World's Largest Consumer Market","description":"\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jiazhuo George Wang, Shuo Qin, Allison Wang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 9819966078\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9789819966073\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/17\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 207\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Jiazhuo George Wang","offers":[{"title":"Hardcover","offer_id":45478964756735,"sku":"9789819966073","price":89.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e3ed8a88-fee1-4606-b4f2-e8bb5075ade5.jpg?v=1715936044","url":"https:\/\/www.whiterainbookhouse.com\/products\/yes-logo-jiazhuo-george-wang-9789819966073","provider":"WR Book House","version":"1.0","type":"link"}