{"product_id":"you-are-now-less-dumb-david-mcraney-9781592408795","title":"You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Ou Tsmart Yourself","description":"\u003cb\u003eThe author of the bestselling You Are Not So Smart gives readers a fighting chance at outsmarting their not-so-smart brains. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eA mix of popular psychology and trivia, \u003ci\u003eYou Are Now Less Dumb\u003c\/i\u003e is grounded in the idea that we all believe ourselves to be objective observers of reality--except we're not. But that's okay, because our delusions keep us sane. \u003cp\u003e\u003c\/p\u003eExpanding on this premise, McRaney provides eye-opening analyses of seventeen ways we fool ourselves every day, including: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eEnclothed Cognition (the clothes you wear change your behavior and influence your mental abilities)\u003c\/li\u003e\n\u003cli\u003eThe Benjamin Franklin Effect (how you grow to like people for whom you do nice things and hate the people you harm).\u003c\/li\u003e\n\u003cli\u003eDeindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)\u003c\/li\u003e\n\u003cli\u003eThe Misattribution of Arousal (Environmental factors have a greater effect on our emotional arousal than the person right in front of us)\u003c\/li\u003e\n\u003cli\u003eSunk Cost Fallacy (We will engage in something we don't enjoy just to make the time or money already invested \"worth it\")\u003c\/li\u003e\n\u003c\/ul\u003eMcRaney also reveals the true price of happiness, and how to avoid falling for our own lies.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David McRaney\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1592408796\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781592408795\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Avery Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/05\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.48h x 5.04w x 1.02d","brand":"David McRaney","offers":[{"title":"Paperback","offer_id":44043952161023,"sku":"9781592408795","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_20389f8a-7b1b-46d2-9abf-c4e7bd3e2db4.jpg?v=1684970065","url":"https:\/\/www.whiterainbookhouse.com\/products\/you-are-now-less-dumb-david-mcraney-9781592408795","provider":"WR Book House","version":"1.0","type":"link"}