{"product_id":"you-can-do-it-a-thomas-l-greenbaum-9780985855031","title":"You Can Do It; A Guide for Starting and Running a Small Business: 2018 Revised Edition","description":"\u003cp\u003eThis is a book that will provide everything an entrepreneur needs to start and run a small business. It was written based on working with over 1000 different small businesses while a counselor at SCORE (Service Corps of Retired Executives). It is a revised edition from the original which was released in 2012. The revision is about a 75% change from the original, including significant new information is almost every chapter. The following will provide the table of contents for the book: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTable of Contents\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eShould you be an entrepreneur\u003c\/p\u003e\u003cp\u003eThe key ingredient to entrepreneurial success\u003c\/p\u003e\u003cp\u003eThe business plan\u003c\/p\u003e\u003cp\u003eKey business strategies\u003c\/p\u003e\u003cp\u003eBrand identification\u003c\/p\u003e\u003cp\u003eResearching your business and market\u003c\/p\u003e\u003cp\u003eThe wheel of small business marketing\u003c\/p\u003e\u003cp\u003eThe target audience\u003c\/p\u003e\u003cp\u003ePositioning\u003c\/p\u003e\u003cp\u003eFinancial statements\u003c\/p\u003e\u003cp\u003eFinancing a small business Legal Structure of your business\u003c\/p\u003e\u003cp\u003eLegal requiremenets when starting a business\u003c\/p\u003e\u003cp\u003ePricing\u003c\/p\u003e\u003cp\u003eThe elevator speech\u003c\/p\u003e\u003cp\u003eThe marketing Stool\u003c\/p\u003e\u003cp\u003eSales\u003c\/p\u003e\u003cp\u003eDeveloping a trifold brochure\u003c\/p\u003e\u003cp\u003eSocial Media\u003c\/p\u003e\u003cp\u003ePromotion for small business\u003c\/p\u003e\u003cp\u003eKey insights into more effective advertising\u003c\/p\u003e\u003cp\u003eNetworking\u003c\/p\u003e\u003cp\u003ePublic Relations\u003c\/p\u003e\u003cp\u003eBrief advertising and promotion legal advice\u003c\/p\u003e\u003cp\u003eManaging day-to-day financial operations\u003c\/p\u003e\u003cp\u003eThe Website and URL\u003c\/p\u003e\u003cp\u003eHeman Resorces\u003c\/p\u003e\u003cp\u003eBusiness insurance\u003c\/p\u003e\u003cp\u003eSummary-The keys to success in a small business\u003c\/p\u003e\u003cp\u003eINDEX\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Thomas L. Greenbaum\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0985855037\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780985855031\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e 72nd St Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/11\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 220\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.09lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Thomas L. Greenbaum","offers":[{"title":"Hardcover","offer_id":47452538405119,"sku":"9780985855031","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1f850722-098a-452f-b18a-45a97666fb93.jpg?v=1761929027","url":"https:\/\/www.whiterainbookhouse.com\/products\/you-can-do-it-a-thomas-l-greenbaum-9780985855031","provider":"WR Book House","version":"1.0","type":"link"}