{"product_id":"you-have-five-seconds-matt-judge-9798990823600","title":"You Have Five Seconds","description":"\u003cp\u003eIn a radio ad, you have five seconds to get someone's attention so they can decide if you have anything interesting to say. This book is a practical tool for people in many fields who write radio commercials, by choice or necessity. \u003cem\u003eYou Have Five Seconds\u003c\/em\u003e will help you write effective ads for local radio. You may be: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA radio salesperson, production manager, DJ, or other radio station employee;\u003c\/li\u003e\n\u003cli\u003eAn ad agency copywriter;\u003c\/li\u003e\n\u003cli\u003eA freelance writer with clients that need radio spots;\u003c\/li\u003e\n\u003cli\u003eAn advertiser -- the business paying for the airtime -- who wants a positive image for their business and who wants more control over the company's advertising;\u003c\/li\u003e\n\u003cli\u003eA professional voice talent who also writes spots;\u003c\/li\u003e\n\u003cli\u003eA student from one of many fields, including advertising, marketing, business, PR, communication, broadcasting, journalism, and strays from other areas.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eLocal radio doesn't have the big budgets or marketing tools of national radio campaigns. A local business buying airtime on a local station needs to generate a response \u003cem\u003enow\u003c\/em\u003e. Matt Judge brings his experience in writing for radio to help you do just that.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Matt Judge\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798990823600\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fifty Steps Studio\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/27\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.54lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.36d","brand":"Matt Judge","offers":[{"title":"Paperback","offer_id":48446913904895,"sku":"9798990823600","price":24.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c887764b-dcdc-4334-9f2a-6846733db7cf.jpg?v=1777227562","url":"https:\/\/www.whiterainbookhouse.com\/products\/you-have-five-seconds-matt-judge-9798990823600","provider":"WR Book House","version":"1.0","type":"link"}