{"product_id":"you-need-pr-jenna-guarneri-9781639090044","title":"You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies","description":"\u003cstrong\u003eWhy you need PR and how you can get it-even on a budget\u003c\/strong\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eDid you know that about 90 percent of startups fail within the first five years of operation? One of the major reasons for their failure is poor brand awareness, which is developed through PR strategies. Having the right exposure is vital to gaining new clients, growing the company, and securing future funding-in general, company success. But startups and small businesses don't always have the kind of skills or resources they need to increase their visibility in an already oversaturated media landscape. Jenna Guarneri, CEO and founder of JMG Public Relations, believes that, equipped with the right tools and thinking, entrepreneurs and business leaders can become their own effective publicists.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eYou Need PR\u003c\/em\u003e, she presents the key principles and practices behind good PR, showing you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEstablish your brand, including how to humanize interactions to build a loyal following\u003c\/li\u003e\n\u003cli\u003eBuild your press materials to develop the best possible story\u003c\/li\u003e\n\u003cli\u003eFormulate a strategy to launch your PR initiatives\u003c\/li\u003e\n\u003cli\u003eDeliver on the media interview and follow up appropriately\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eA practical guidebook and powerful tool for any entrepreneur or small business owner, \u003cem\u003e You Need PR\u003c\/em\u003e offers a smart, step-by-step, do-it-yourself approach to publicity that will allow you to enhance your company's reputation and build lasting business momentum.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jenna Guarneri\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1639090045\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781639090044\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Inc. Original\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/10\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 250\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.71lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.57d","brand":"Jenna Guarneri","offers":[{"title":"Paperback","offer_id":44073855746303,"sku":"9781639090044","price":18.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f078e5c7-0bef-4531-8085-1e3084a54b75.jpg?v=1685450314","url":"https:\/\/www.whiterainbookhouse.com\/products\/you-need-pr-jenna-guarneri-9781639090044","provider":"WR Book House","version":"1.0","type":"link"}