{"product_id":"young-consumer-behaviour-ayantunji-gbadamosi-9780415790086","title":"Young Consumer Behaviour: A Research Companion","description":"\u003cp\u003eThe book focusses on exploring the behaviour of young consumers as individuals and societal members. It addresses different aspects of consumption activities of children as individuals, such as motivation and involvement, perception, learning, attitude, the self, and personality. It presents chapters on consumer behaviour in social settings contextualised to young consumers, ranging from culture, sub-culture, income, social class, family, to groups. It also covers more contemporary issues with regards to young consumer behaviour such as neuromarketing, social media, and consumer misbehaviour. Specifically, the book bridges the gap between historical perspectives and contemporary issues.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ayantunji Gbadamosi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415790085\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415790086\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/23\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 434\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 1.00d","brand":"Ayantunji Gbadamosi","offers":[{"title":"Hardcover","offer_id":48457680355583,"sku":"9780415790086","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1b6fe86c-2b04-43a6-b4b5-cee74c2fa6b3.jpg?v=1777400439","url":"https:\/\/www.whiterainbookhouse.com\/products\/young-consumer-behaviour-ayantunji-gbadamosi-9780415790086","provider":"WR Book House","version":"1.0","type":"link"}