{"product_id":"your-amazing-brand-story-tim-wood-9781922691217","title":"Your Amazing Brand Story: How to help more people \u0026 make more money","description":"\u003cem\u003eIS THERE A SECRET TO BUSINESS GROWTH? Yes, there is. And it may not be what your think ...\u003c\/em\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eTelling better stories in business is not about thinking up clever words, images or jingles that will make your products or services seem a little more schmick. That's called advertising.\u003c\/p\u003e\u003cp\u003eStories are about people. Stories embed emotion into a transaction. Great stories linger and make your brand distinctive, trusted and in time, loved.\u003c\/p\u003e\u003cp\u003eFor over three decades, former Nike marketing executive, Tim Wood has studied and worked as a storyteller. In \u003cem\u003eYour Amazing Brand Story\u003c\/em\u003e, Tim steps you through the formula used by the best brands in the world, big and small, as he takes you on a journey of how to discover and share your own brand story. \u003c\/p\u003e\u003cp\u003e\u003cem\u003e\"To be a better storyteller you must first fully understand the hopes and dreams of those you seek to serve - not just what they say they want but uncover what motivates them deep inside. Only then can you take them on the journey.\"\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003eIn a world where people seek the truth, brands who are straight up, humble and human are being rewarded. That is the power of \u003cem\u003eYour Amazing Brand Story \u003c\/em\u003e- to give your brand the compass and voice to be your foundation for growth.\u003c\/p\u003e\u003cp\u003eIf telling stories in business fascinates, excites or even scares you, you've picked up the right book. It's time to stand out by telling \u003cem\u003eYour Amazing Brand Story\u003c\/em\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Tim Wood\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1922691216\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781922691217\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fit Brand Pty Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/30\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 176\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.79lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.56d","brand":"Tim Wood","offers":[{"title":"Hardcover","offer_id":43981362823423,"sku":"9781922691217","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_77743731-f0d0-4639-a6ab-58cc4baf4ecb.jpg?v=1683255151","url":"https:\/\/www.whiterainbookhouse.com\/products\/your-amazing-brand-story-tim-wood-9781922691217","provider":"WR Book House","version":"1.0","type":"link"}