{"product_id":"your-brilliant-un-career-cas-mccullough-9780987243232","title":"Your Brilliant Un-Career: Women, Entrepreneurship, and Making the Leap","description":"Your Brilliant Un-Career is the ultimate roadmap for women corporate escapees and entrepreneurs. Part memoir, part how-to guide, the book shares real women's stories, inspiration and practical insights on how to make the leap from employee to entrepreneur. If you want to start, grow or revitalise your own business, get unstuck and shift from dreamer to doer, this book is for you. Who is this book for: \u003cul\u003e\n\u003cli\u003eWomen who want to make the leap from the corporate ladder but don't know where to start, wantrepreneurs and entrepreneurs. \u003c\/li\u003e\n\u003cli\u003eWomen who want a business that is a pleasure and joy to run, \u003c\/li\u003e\n\u003cli\u003eWomen who want a life and not just a job. \u003c\/li\u003e\n\u003cli\u003eWomen who need a confidence boost to make the leap and do it well.\u003c\/li\u003e\n\u003c\/ul\u003eWhat will I learn: \u003cul\u003e\n\u003cli\u003eHow to find your profitable purpose, your big WHY, so you can build a business you love, for the long term\u003c\/li\u003e\n\u003cli\u003ehow to avoid burnout and create a life you love by leveraging your expertise rather than your time, \u003c\/li\u003e\n\u003cli\u003ehow to create an information-based business, and capitalise on the information economy\u003c\/li\u003e\n\u003cli\u003ehow to recognise and avoid common business pitfalls and make the most of opportunities for growth, \u003c\/li\u003e\n\u003cli\u003ehow to size up services, consultants and mentors so you can invest in your business growth wisely, \u003c\/li\u003e\n\u003cli\u003ehow to create an action plan and not just a business plan, \u003c\/li\u003e\n\u003cli\u003ewhere to base your business, and how to work from anywhere\u003c\/li\u003e\n\u003cli\u003ehow to create a brand that appeals to your right buyers, so you don't waste time and money on people who will never buy from you\u003c\/li\u003e\n\u003cli\u003ehow to market your business in the 21st century (including how to set up a lead generation system that works, use inbound marketing, content and email marketing to grow your audience and sales)\u003c\/li\u003e\n\u003cli\u003ethe fundamentals of social media marketing, timeless, proven techniques and strategies you can implement on any platform\u003c\/li\u003e\n\u003cli\u003ehow to build customer loyalty and nurture your tribe to encourage repeat business\u003c\/li\u003e \u003cli\u003ehow to accelerate your growth using email, events and collaboration, and \u003c\/li\u003e\n\u003cli\u003ehow to overcome overwhelm, and confidence killers so you can reach your potential as an entrepreneur.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Cas McCullough\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0987243233\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780987243232\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Just One Thing Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/02\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 222\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.47d","brand":"Cas McCullough","offers":[{"title":"Paperback","offer_id":48443788361983,"sku":"9780987243232","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_11ecd83c-8d1f-4f63-850a-d2bf28171f88.jpg?v=1777207857","url":"https:\/\/www.whiterainbookhouse.com\/products\/your-brilliant-un-career-cas-mccullough-9780987243232","provider":"WR Book House","version":"1.0","type":"link"}