{"product_id":"your-first-kickstarter-campaign-vilius-stanislovaitis-9786094755170","title":"Your First Kickstarter Campaign: Step by Step Guide to Launching a Successful Crowdfunding Project","description":"\u003cp\u003e\u003cstrong\u003e63% of Kickstarter campaigns fail. Do this one thing, and you'll be among the 37% who succeed.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe one thing is \u003cem\u003epre-launch\u003c\/em\u003e. Ask any crowdfunding creator, and they will confirm that it is the key to success.\u003c\/p\u003e\u003cp\u003eYou will learn how to prepare for your first crowdfunding campaign and do pre-launch with a minimal budget by using personal efforts and delegating some work to others. \u003c\/p\u003e\u003cp\u003eThis book is for Kickstarter newbies and first-time creators. It will teach and show you how to collect potential backers early, in advance, and how to plan a Kickstarter campaign from start to finish with the aim of ensuring that you get fully funded. \u003c\/p\u003e\u003cp\u003eYou will understand the basics of crowdfunding, the main difference between the two most popular reward-based crowdfunding platforms: Kickstarter and Indiegogo, how to turn your idea, passion or skill into a product and how to evaluate if there's a market demand for it.\u003c\/p\u003e\u003cp\u003eThe core part of this book is about preparation for the crowdfunding campaign: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cp\u003eHow to set crowdfunding goals and why it is important to set a low goal\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to analyze similar campaigns \u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to define your target audience\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to gather your crowd using free methods\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to create a landing page that turns visitors into subscribers\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhat are the best tools to build landing pages\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to integrate your landing page with your mailing list\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to \"warm-up\" leads with an automated email sequence\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to engage your audience\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to run Facebook Ads to collect leads\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to use \"smoke testing\" method to see if someone buys your product\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWhat is a pre-launch funnel and what stages it has\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eConversion rates that you can expect \u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to do media and influencer outreach\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eHow to submit your video to viral video publishers\u003c\/p\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou will also learn and be exposed to best practices when it comes to selecting attractive project images, how to create a title that sells, how to build engaging project video and how to brainstorm ideas for your rewards.\u003c\/p\u003e \u003cp\u003eFinally, the book explains how to launch and manage a Kickstarter campaign, when it's live: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\u003cp\u003eWhy project launch timing is important\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eThe steps you need to do during the launch day \u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003ePrepare to refuse offers\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eCommunication with backers (project updates and direct messages)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eStretch goals\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eGet traffic from Kickstarter (\"Projects we love,\" trending, popularity rankings)\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eLast days of your project\u003c\/p\u003e\u003c\/li\u003e \u003cli\u003e\u003cp\u003eWrap-up and action plan \u003c\/p\u003e\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vilius Stanislovaitis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 6094755170\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9786094755170\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Vilius Stanislovaitis (IDV. Nr. 677529)\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/29\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.55d","brand":"Vilius Stanislovaitis","offers":[{"title":"Paperback","offer_id":43978635673855,"sku":"9786094755170","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_556354a2-1596-4b2e-b8e4-44475b429d77.jpg?v=1683242431","url":"https:\/\/www.whiterainbookhouse.com\/products\/your-first-kickstarter-campaign-vilius-stanislovaitis-9786094755170","provider":"WR Book House","version":"1.0","type":"link"}