{"product_id":"your-first-restaurant-an-daniel-holmes-boardman-9780692810453","title":"Your First Restaurant - An Essential Guide: How to plan, research, analyze, finance, open, and operate your own wildly-succesful eatery.","description":"If you are thinking about, or anywhere in the process of, opening a restaurant, this guide will be invaluable to you. The author embarked on a career as a restaurateur in middle age, with no prior restaurant experience and not much capital. Within four years he opened three original and quirky restaurants, each of which has become a thriving success. In this book he draws upon his experiences as a restaurateur, as well as nearly 30 years spent negotiating commercial real estate leases and sales, and a decade teaching real estate investment analysis and decision making to show you how to: -Accurately estimate the amount of capital required for your first restaurant (it's probably less than you think) and how to raise it. -Select your restaurant's ideal location and negotiate the optimal real estate lease or purchase for it.-Develop a creative, winning restaurant concept that is a natural extension of yourself and a perfect match for your customers. -Market - using low-cost, guerilla-style techniques - staff, source supplies for, grow, and continually refine your first restaurant. -Identify all the things that could doom your restaurant and avoid them.However, this book is not for everyone. It completely lacks fluff, hype, and \"just believe in yourself\" rah-rah encouragement. If that is what you are looking for, you won't find it here. What this book does offer is a solid framework for beginning with what is often a vague idea and proceeding, step by step, to research, plan, evaluate, open, and operate a very successful first restaurant. If you are serious about opening your dream restaurant, this is the book for you.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Holmes Boardman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0692810455\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780692810453\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Edith Street Publications\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/09\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.36d","brand":"Daniel Holmes Boardman","offers":[{"title":"Paperback","offer_id":44048494231807,"sku":"9780692810453","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_27c4aeec-95fc-47dd-b769-5e55aed81c6f.jpg?v=1684996088","url":"https:\/\/www.whiterainbookhouse.com\/products\/your-first-restaurant-an-daniel-holmes-boardman-9780692810453","provider":"WR Book House","version":"1.0","type":"link"}