{"product_id":"your-unstoppable-brand-janet-wentworth-9780989530903","title":"Your Unstoppable Brand: The practical guide to engaging your ideal customers through the power of stories","description":"\u003cp\u003e\u003cb\u003eYour Unstoppable Brand: The Practical Guide to Engaging Your Ideal Customers through the Power of Stories\u003c\/b\u003e is a workbook for the small business owner who needs to attract more ideal customers.\u003c\/p\u003e \u003cp\u003eConstrained by lack of budget, staff, marketing experience or technical support, small business owners face formidable challenges. At the same time, they also have an even stronger advantage: a business based on their passion for what they do and their connection to their ideal customers. \u003c\/p\u003e \u003cp\u003eBut how do you convey your passion? How do you connect with your ideal customers? The answer is is the humble story! \u003c\/p\u003e \u003cp\u003eWe take stories for granted. We hear them as children, and we repeat them to our own children. We enjoy stories in books and movies and television programs. Stories engage, entertain, and educate us every day. Why is it business owners don't think of stories for their small business marketing? Because they don't understand the power of stories, and they don't know how to get started. \u003cb\u003eThey have not discovered that their own authentic stories may be their best marketing tool\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eThere are many excellent books on the subject of why a business should use stories. Unfortunately while most of them provide great inspiration, they fail to show how a small business owner can learn to write and use stories for their marketing. The usual suggestions of \"get your marketing team together\" or \"bring in your advertising agency\" do not apply to the small business.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eYour Unstoppable Brand: The Practical Guide to Engaging Your Ideal Customers through the Power of Stories\u003c\/i\u003e is designed to fill this gap. \u003ci\u003eYour Unstoppable Brand\u003c\/i\u003e is the roadmap for small business owners who want more than just an understanding of why stories are so powerful-they need specific directions on how to learn the techniques of developing stories, and how to integrate them into their marketing to create a successful and profitable story-based brand. This is a workbook for those small business owners willing to put the ideas presented into action.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cb\u003eYour Unstoppable Brand\u003c\/b\u003e\u003c\/i\u003e covers: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eWhy stories are important\u003c\/li\u003e \u003cli\u003eThe benefits of marketing stories\u003c\/li\u003e \u003cli\u003eExamples of brands using stories\u003c\/li\u003e \u003cli\u003e Exercises to get you writing your own stories\u003c\/li\u003e \u003cli\u003eHow to identify your Ideal Customers, and how to write stories that will appeal to them\u003c\/li\u003e \u003cli\u003eWays to improve your stories\u003c\/li\u003e \u003cli\u003eHow to build your brand with stories, including story elements that appear in your packaging, emails, testimonials, presentations, staff meetings, and more\u003c\/li\u003e \u003cli\u003eTips on how to develop the story habit\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Janet Wentworth\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0989530906\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780989530903\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e 10x Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/07\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.02h x 8.50w x 0.27d","brand":"Janet Wentworth","offers":[{"title":"Paperback","offer_id":48443796783359,"sku":"9780989530903","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1f66c0f9-8fb1-458d-8f09-6363a43ec5c5.jpg?v=1777207915","url":"https:\/\/www.whiterainbookhouse.com\/products\/your-unstoppable-brand-janet-wentworth-9780989530903","provider":"WR Book House","version":"1.0","type":"link"}