{"product_id":"youve-got-8-seconds-paul-hellman-9780814438305","title":"You've Got 8 Seconds: Communication Secrets for a Distracted World","description":"\u003cp\u003e\u003cstrong\u003eThe average attention span has dropped to 8 seconds. To break through to people, you need to focus on your audience, be slightly different, and deliver with finesse.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEvery day at work, people do three things: talk, listen, and pretend to listen. Through fast, fun, actionable tips, \u003cem\u003eYou've Got 8 Seconds\u003c\/em\u003e explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, communications expert Paul Hellman reveals three main strategies: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFocus: Design a strong message - then say it in seconds\u003c\/li\u003e\n\u003cli\u003eVariety: Make routine information come alive\u003c\/li\u003e\n\u003cli\u003ePresence: Convey confidence and command attention\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou'll discover practical techniques, including the fast-focus method that Hellman uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.\u003c\/p\u003e\u003cp\u003eWhether pitching a project, giving a speech, selling a product, or just writing an email, \u003cem\u003eYou've Got 8 Seconds\u003c\/em\u003e will make sure you get heard, get remembered, and get results.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Hellman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 081443830X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780814438305\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Amacom\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/13\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.50d\u003c\/p\u003e","brand":"Paul Hellman","offers":[{"title":"Paperback","offer_id":44042824057087,"sku":"9780814438305","price":22.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f2eda5f0-a6a3-4c65-97ac-b4bf4dbaac2c.jpg?v=1684963746","url":"https:\/\/www.whiterainbookhouse.com\/products\/youve-got-8-seconds-paul-hellman-9780814438305","provider":"WR Book House","version":"1.0","type":"link"}