{"product_id":"zconomy-jason-r-dorsey-9780062970299","title":"Zconomy: How Gen Z Will Change the Future of Business--And What to Do about It","description":"\u003cp\u003e\u003cstrong\u003eThe most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.\u003c\/strong\u003e\u003c\/p\u003eGen Z changes everything. Today's businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. \u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don't will be the losers or become extinct. \u003cem\u003eZconomy\u003c\/em\u003e is the comprehensive survival guide on how leaders must understand and embrace Generation Z. \u003c\/p\u003e\u003cp\u003eResearched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in \u003cem\u003eZconomy\u003c\/em\u003e are based on their extensive research, they've led more than 60 generational studies, and their work with more than 500 companies around the world.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eZconomy\u003c\/em\u003e, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?\u003c\/p\u003e\u003cp\u003eThis is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. \u003cem\u003eZconomy\u003c\/em\u003e is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time. \u003c\/p\u003e\u003cbr\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jason R. Dorsey, Denise Villa\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0062970291\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780062970299\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 5.90w x 1.30d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003ePublishers Weekly\u003c\/i\u003e 04\/27\/2020\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 07\/01\/2020 pg. 62","brand":"Jason R. Dorsey","offers":[{"title":"Hardcover","offer_id":44042505978111,"sku":"9780062970299","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_21b8d8cc-3305-425c-b95a-a8a9b59bd1c7.jpg?v=1684961929","url":"https:\/\/www.whiterainbookhouse.com\/products\/zconomy-jason-r-dorsey-9780062970299","provider":"WR Book House","version":"1.0","type":"link"}