150 Lessons Learned from 50 Years in Consulting (Hardcover) (ISBN-13: 9780985855093)

This is a book that contains an accumulation of lessons that I have learned after almost 50 years in the strategic marketing consulting business. It is based on my personal experiences with over 1000 different clients in more than 1500 product or service categories. The book is broken out into sections by functional area such as management, marketing, social media, finance, sales, consulting, marketing research and promotion.