21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy by Haddad, Manal

21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy (Paperback) (ISBN-13: 9781483444369)

Vendor: Manal Haddad
Product type: Books
Format: Paperback
$17.51
$17.51
$17.51
Subtotal: $17.51
21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy by Haddad, Manal

21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy

$17.51
21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy by Haddad, Manal

21st Century FMCG Consumer Marketing: Creating Customer Value by Putting Consumers at the Heart of FMCG Marketing Strategy

$17.51
Format: Paperback
Description
Description
x
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?

Author: Manal Haddad
ISBN-10: 1483444368
ISBN-13: 9781483444369
Publisher: Lulu Publishing Services
Language: English
Published: 01/27/2016
Pages: 110
Format: Paperback
Weight: 0.31lbs
Size: 8.27h x 5.83w x 0.23d

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