5 Steps to Customer Centricity (Paperback) (ISBN-13: 9781105253973)

Companies are no longer in the business of selling products and services - they are selling experiences. Most decision makers in medium and large size companies however are far removed from their customers. In The 5 Stepping Stones to Customer Centricity, award-winning Customer Experience professional Koert Breebaart takes us through a unique framework for enterprises to realize customer value in a limited timeframe. The book provides us, the Customer Champions, with a balanced understanding of the most important aspects of Customer Experience Management, a practical guide to set companywide customer targets and examples, illustrations and war stories from different industries on how the concepts are applied.

Author: Koert Breebaart
ISBN-10: 110525397X
ISBN-13: 9781105253973
Publisher: Lulu.com
Language: English
Published: 11/16/2011
Pages: 198
Format: Paperback
Weight: 0.53lbs
Size: 8.27h x 5.83w x 0.42d