500 Brand and Marketing Definitions: For researchers and professionals (Paperback) (ISBN-13: 9798504728070)

Marketing and brand management are concepts that have greater importance in the management of organizations since the end of the 20th century. Over the past few years, there have been many concepts related to brand management that researchers have studied and managers have applied in their companies.In this context, this book is an important contribution for researchers and managers because it presents the concepts about brand management that have been studied by researchers and that brand managers will be able to apply in their companies.The book "500 Brand and Marketing Definitions for researchers and professionals" is the result of a definition search found in scientific papers, with an emphasis on the definitions that have been applied in recent years.We found over 500 definitions of brands that had been studied in the main scientific journals.Therefore, the book "500 definitions of branding and marketing for researchers and professionals" is an indispensable book for people that work in brand and marketing management.

Author: Patrícia Milene Azinheira Cardoso,Pedro Manuel Do Espírito Santo
ISBN-13: 9798504728070
Publisher: Independently Published
Language: English
Published: 05/16/2021
Pages: 160
Format: Paperback
Weight: 0.49lbs
Size: 9.00h x 6.00w x 0.34d