A Billion Dreams: Decoding Flipkart's Growth Story (Paperback) (ISBN-13: 9789361564734)

This is the riveting story of Flipkart, a homegrown company that understood the power of the Internet and transformed how Indians shopped. Two college friends-- Binny Bansal and Sachin Bansal-- gave up their jobs and started marketing and selling books online. While their decision was unfathomable to most, they saw an opportunity and grabbed it. From receiving their first order in October 2007, to joining the unicorn club in 2012, Flipkart galloped into the decacorn stratosphere in 2014. Flipkart created a culture of ' corporate entrepreneurship' that led to unprecedented growth, which continues to remain unparalleled in India's start-up ecosystem and in the history of new technology industry. India's most successful e-commerce start-up company is a place where dreams are pursued relentlessly and where ingenuity thrives. The company acquired 22 start-ups in 15 years to accelerate growth, and, more recently, it has started nurturing start-ups directly through equity investments. Flipkart's overall contribution in nurturing India's start-up ecosystem is even more astounding-- former employees of Flipkart have gone on to create more than 200 start-ups. Understanding the world of Flipkart

Author: Bala Subrahmanya,Varadharaju Janardhanan
ISBN-10: 9361564730
ISBN-13: 9789361564734
Publisher: Rupa Publications India
Language: English
Published: 08/10/2024
Pages: 176
Format: Paperback