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Although transformations in retailing are of tremendous current interest, there is no single broad-ranging account of the evolution of retailing formats. This book fills this gap, providing a chronological presentation of changes in retail businesses and shopping experiences from pre-industrial times to the present.
Bettina Liverant is an adjunct assistant professor in the Department of History, University of Calgary. Bettina's research is situated at the intersection of commerce and culture. She has written extensively on Canadian consumer society, corporate philanthropy, and Canadian architecture, including Buying Happiness: The Emergence of Consumer Consciousness in English Canada.
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