A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry by Donzé, P.

A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry (Paperback) (ISBN-13: 9781349482221)

Vendor: P. Donzé
Product type: Books
Format: Paperback
$169.00
$169.00
$169.00
Subtotal: $169.00
A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry by Donzé, P.

A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

$169.00
A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry by Donzé, P.

A Business History of the Swatch Group: The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry

$169.00
Format: Paperback
Description
Description
x
This book offers a detailed and full analysis of the strategy which enabled the Swatch Group to establish itself on the world market. In particular, it tackles the issues of production restructuring, with the opening of subsidiaries in Asia, and the implementation of a new marketing strategy, characterized by the move towards luxury.

Author: P. Donzé
ISBN-10: 1349482226
ISBN-13: 9781349482221
Publisher: Palgrave MacMillan
Language: English
Published: 04/11/2014
Pages: 152
Format: Paperback
Weight: 0.48lbs
Size: 8.50h x 5.50w x 0.39d
By P. Donzé
By P. Donzé
x

Pierre-Yves Donzé is Associate Professor and Hakubi scholar at Kyoto University, Japan. He earned his PhD from University of Neuchâtel, Switzerland, before embarking upon research projects in Japan and the United States. His research interests include the global luxury goods business and the history of technology transfer.

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