A Critical Examination of the Recent Evolution of B2B Sales (Hardcover) (ISBN-13: 9798369303481)

The seismic shifts in B2B selling brought about by the recent global pandemic have left scholars grappling with the fundamental question of permanence. As the traditional face-to-face dynamics of B2B sales stand challenged, academic minds seek answers: Are these changes enduring, or will we revert to the familiar norms of in-person interactions? A Critical Examination of the Recent Evolution of B2B Sales is a groundbreaking exploration designed for academic scholars seeking clarity in these uncertain times. In the pursuit for understanding, scholars encounter a myriad of questions. What truly transpired in sales activities during the pandemic? Does the surge in virtual selling signify a lasting transformation, or is it merely a temporary adaptation? Critical thinking becomes paramount, necessitating a deep dive into published ideas to discern the strength of conclusions drawn. The academic community grapples with the challenge of scrutinizing the landscape to determine if the changes are indeed permanent and if so, how B2B sales forces can effectively adapt.

Author: Joel G. Cohn
ISBN-13: 9798369303481
Publisher: IGI Global
Language: English
Published: 02/27/2024
Pages: 300
Format: Hardcover
Weight: 1.62lbs
Size: 10.00h x 7.00w x 0.69d