A Global View on Intercultural Management: Challenges in a Globalized World (Paperback) (ISBN-13: 9783110400625)

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

Author: J?gen Rothlauf
ISBN-10: 3110400626
ISBN-13: 9783110400625
Publisher: Walter de Gruyter
Language: English
Published: 10/27/2014
Pages: 360
Format: Paperback
Weight: 1.24lbs
Size: 9.61h x 6.69w x 0.74d