A Guide to Growing Your Business (Paperback) (ISBN-13: 9781735465098)

The world of sales and marketing has transformed dramatically in just the past few months Technology is the clay from which marketing programs are formed. Professionals have an intimate relationship with that technology, always keeping a high-powered computer their pockets and purses.

Knowing precisely how to leverage the power of that technology--right now--can make or break a small or mid-sized business. Knowing how to leverage the power of relationships is part of that scenario.

The owners of Amazon, Alibaba, Facebook, and other mega-companies now rank among the richest persons in the world. That's because their services provide sellers with extraordinary reach and buyers with exceptional convenience. People buy feelings, not things. What you make motivates buyers less than how your product makes them feel.

A Guide to Growing Your Business addresses these issues of choice, motivation, and more with practical steps to convert a vision into the business you promised your customers, investors, family, and yourself. If you have aggressive growth plans, serious sales goals and lots at stake, this is the handbook for you.

The authors are a powerhouse team of business expertise. Bill Hughes has more than forty years of professional sales, marketing and business management experience. He has held executive level positions with large and small companies. Since 1990, he has worked with 50 plus small-to-medium-size companies to increase revenues, profits and corporate valuation through time-efficient, innovative business strategies, coupled with results-driven sales and marketing programs. He has been a guest lecturer at Rutgers University in New Brunswick, New Jersey and National University in San Diego, California.

Co-author Aastha Verma is a senior cyber security expert for the United States Government and holds degree in electrical engineering and system engineering.

Co-author Michael Hughes is a veteran in the digital marketing field and helped thousands of businesses increase sales and realize profitable returns from their online marketing investments.