A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the Field (Paperback) (ISBN-13: 9780749463076)

Open innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly changing our culture. A Guide to Open Innovation and Crowdsourcing explains how to use the power of the internet to build and innovate in order to introduce a consumer democracy that has never existed before. If a business fails to embrace it, it is at risk of being left behind.

Written by an international team of eminent thinkers, writers and practitioners in the field, A Guide to Open Innovation and Crowdsourcing covers the definition of open innovation, how to manage virtual teams and co-create with customers, how to overcome legal and IP issues and common mistakes and pitfalls to avoid.

With corporate case studies and best practice advice, A Guide to Open Innovation and Crowd Sourcing is a vital read for anyone who wants to find innovative products and services from outside their organizations, make them work and overcome the practical difficulties that lie in the way.

Author: Paul Sloane
ISBN-10: 0749463074
ISBN-13: 9780749463076
Publisher: Kogan Page
Language: English
Published: 02/22/2011
Pages: 240
Format: Paperback
Weight: 0.81lbs
Size: 9.16h x 6.20w x 0.54d

Review Citation(s):
Choice 10/01/2011
Foreword 06/02/2011
Reference and Research Bk News 06/01/2011 pg. 94