A HANDBOOK of MARKETING MATHEMATICS (Paperback) (ISBN-13: 9798893899917)

A Handbook of Marketing Mathematics explains twenty areas in marketing. The first area is marketing cost. This looks at accounting in marketing, budgeting, costs and credit sales. The second area looks at consumer behavior. This includes customer satisfaction and consumer attitude. The third section looks at marketing ratios which include marketing activity ratios, marketing leverage, market liquidity ratio, market profitability, and productivity ratios. The fourth area, market attractiveness, looks at market potential and market forecast. The fifth part. market strategy, looks at marketing research and target marketing. The sixth part looks at the 4Ps: product, pricing, promotion, place. Marketing math examples illustrate each area.

Author: Rowland Chidomere
ISBN-13: 9798893899917
Publisher: Arpress
Language: English
Published: 05/27/2022
Pages: 426
Format: Paperback
Weight: 1.25lbs
Size: 9.00h x 6.00w x 0.87d