A New Way to Buy a Car - 2nd Edition: The Ultimate Consumer Awareness Guide for Novice & Experienced Car Shoppers (Paperback) (ISBN-13: 9780994039026)

When Gordon Wright found himself downsized following a successful 25+ year career in corporate marketing and sales, he decided to try selling cars and joined the team at a local dealership. He soon discovered that the way dealerships and car salespeople were generally conducting business was a lot different than the approach he had found common in the corporate world. Having spent most of his life applying marketing principles designed to deliver customers to the front door, he was convinced that his key to success in this new environment would be to use his marketing skills and understanding of buyer behaviour to provide a different customer experience. One of his first steps in educating car buying prospects was a blog he created called "A Friend in the Car Business" that acted as a "consumer awareness guide" for car buyers. This eventually turned into a book "A New Way to Buy a Car" published in early 2015. He also set up a YouTube channel that provided similar car buying advice and tips as well as vehicle walkaround videos on new and used cars. Since entering the car business in 2007, he has directly helped many hundreds of car buyers discover a new way to buy a car and he has reached thousands more via his various social media platforms, monthly newsletter, and through his work at major new car dealerships in Metro Toronto. His education-based approach has won him a large and loyal following. Writing on the topic and providing advice to car buyers has always been his priority while he shares a lifelong passion for cars and driving. Gordon's sales approach was based on the philosophy that an educated buyer is an easier customer to work with. This is how he built a large and solid base of customers who appreciated his unique style. At the same time, the internet and social media were providing more tools for car buyers to begin to level the playing field. Although changes are occurring quickly, the industry is still populated by a significant percentage of "old school" thinking in an industry with customers no longer willing to tolerate the tactics and techniques so common in the past. So, by thinking differently, Gordon Wright pioneered a New Way to Buy Cars whether the activity was being conducted in the showroom or online.