A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social by Sudnick, Kati E.

A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social (Hardcover) (ISBN-13: 9781666920789)

Vendor: Kati E. Sudnick
Product type: Books
Format: Hardcover
$95.00
$95.00
$95.00
Subtotal: $95.00
A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social by Sudnick, Kati E.

A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social

$95.00
A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social by Sudnick, Kati E.

A Philosophy of Communication of Social Media Influencer Marketing: The Banality of the Social

$95.00
Format: Hardcover
Description
Description
x

This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online.



Author: Kati E. Sudnick
ISBN-10: 1666920789
ISBN-13: 9781666920789
Publisher: Lexington Books
Language: English
Published: 11/28/2023
Pages: 202
Format: Hardcover
Weight: 1.03lbs
Size: 9.00h x 6.00w x 0.63d
By Kati E. Sudnick
By Kati E. Sudnick
x

Kati E. Sudnick is assistant professor of communication studies at the University of North Carolina Wilmington.

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