A Practical Guide to Enrollment and Retention Management in Higher Education (Hardcover) (ISBN-13: 9780897895910)

Practical and applicable suggestions are given to the reader on how to write and implement a marketing plan, how to design effective publications, and the role of advertising in college enrollment. The author stresses the importance of financial aid in enrollment and retention management. Suggestions are given on how to integrate financial aid into the marketing, admissions, and retention management programs. The elements of an effective financial counseling and debt management program are given.

The importance of retention management in enrollment management and the elements of a successful retention management program provide the reader with suggestions on how to integrate the two programs. The inclusion of over 40 retention management suggestions offers higher education administrators a practical formula for implementing effective retention management programs.

Author: Marguerite J. Dennis
ISBN-10: 0897895916
ISBN-13: 9780897895910
Publisher: Praeger
Language: English
Published: 09/24/1998
Pages: 160
Format: Hardcover
Weight: 0.80lbs
Size: 9.36h x 6.24w x 0.67d