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A Practical Guide to the Fashion Industry: Concept to Customer (Paperback) (ISBN-13: 9781350079670)
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Virginia Grose
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Description
xHighlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry.
This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.Author: Virginia Grose
ISBN-10: 1350079677
ISBN-13: 9781350079670
Publisher: Bloomsbury Visual Arts
Language: English
Published: 02/25/2021
Pages: 176
Format: Paperback
Weight: 0.88lbs
Size: 9.00h x 6.30w x 0.60d
By Virginia Grose
xVirginia Grose has over 30 years' experience in the fashion industry. Originally trained as a fashion designer, she gained her professional experience with Courtaulds in the supply chain and product development sectors. She has worked with a range of international clients such as Marks & Spencer and Wal-Mart. She is currently course leader in MA Fashion Business Management at the University of Westminster, UK.
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