A Practioner's Guide to Public Relations Research, Measurement and Evaluation (Paperback) (ISBN-13: 9781606491010)

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

Author: Don W. Stacks
ISBN-10: 1606491016
ISBN-13: 9781606491010
Publisher: Business Expert Press
Language: English
Published: 07/06/2010
Pages: 240
Format: Paperback
Weight: 0.80lbs
Size: 8.90h x 5.90w x 0.50d