A Scientific View on Consumer Behavior (Paperback) (ISBN-13: 9781636485553)

Understanding today's consumer behavior and mapping trends that can influence your decision making should be part of any company's routine. The way people buy changes over time because of various factors such as technology, social and cultural issues. Therefore, in order for a company to be able to keep up with its customers, it needs to understand Consumer Behavior well. In this book you will find some studies about consumer behaviour that can help you better understand your consumer and sell more.

Author: Maria Nascimento Cunha
ISBN-10: 1636485553
ISBN-13: 9781636485553
Publisher: Eliva Press
Language: English
Published: 02/20/2022
Pages: 64
Format: Paperback
Weight: 0.22lbs
Size: 9.00h x 6.00w x 0.13d