A Simple Path to Sustainability: Green Business Strategies for Small and Medium-sized Businesses (Hardcover) (ISBN-13: 9780313382697)

With unequaled insight, business experts profile 12 outstanding, sustainable, small- to medium-sized enterprises and explain how their green strategies and methods have helped them succeed.

A Simple Path to Sustainability: Green Business Strategies for Small and Medium-Sized Businesses is designed specifically to help smaller enterprises share in the benefits that flow from sustainability. Built around case histories showcasing 12 small to medium-size enterprises (SMEs) that have outstanding records of sustainability, this unique, hands-on guide will help readers choose and develop sustainability strategies and undertake the marketing and management initiatives necessary for success.

The studies collected here detail each company's journey from initial idea through building a new culture, engaging stakeholders, gaining competitive advantage, and planning for the future. Each study also covers the challenges encountered, successes and failures, and lessons learned. Cases are centered around distinct themes, including a marketing/public relations perspective, a risk management perspective, an organizational culture perspective, and a new product development perspective. Taken as a whole, these stories do more than inform. They will inspire managers to become green entrepreneurs, undertaking sustainable strategies that can reap surprising benefits.

Author: Fred M. Andreas
ISBN-10: 0313382697
ISBN-13: 9780313382697
Publisher: Praeger
Language: English
Published: 03/03/2011
Pages: 280
Format: Hardcover
Weight: 1.30lbs
Size: 9.30h x 6.50w x 1.10d

Review Citation(s):
Choice 02/01/2012
Reference and Research Bk News 06/01/2011 pg. 83