A Social History of Contemporary Democratic Media (Paperback) (ISBN-13: 9781138888258)

This book puts forward the concept of "communications from below" in contrast to the "globalization from above" that characterizes many new developments in international organization and media practices. Drew's perspective focuses on the local, the national, and the global desire for communications, regardless of the means. By examining the social and technological roots that influence current media evolution, Drew allows readers to understand not only the Youtubes and Facebooks of today, but to anticipate the trajectory of the technologies to come.