A Strategic and Tactical Approach to Global Business Ethics, Second Edition by Beer, Lawrence A.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition (Paperback) (ISBN-13: 9781631570711)

Vendor: Lawrence A. Beer
Product type: Books
Format: Paperback
$21.99
$21.99
$21.99
Subtotal: $21.99
A Strategic and Tactical Approach to Global Business Ethics, Second Edition by Beer, Lawrence A.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition

$21.99
A Strategic and Tactical Approach to Global Business Ethics, Second Edition by Beer, Lawrence A.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition

$21.99
Format: Paperback
Description
Description
x
The inclusion of ethically driven elements into the strategic planning process of multinational corporations (MNCs) is an emerging consideration in the modern era of globalization. Firms pursuing cross-border activities in any capacity, and to whatever degree or scale, are increasingly coming into contact with differences in morally applied decision making that affects their operational success and sustainability. The choices made require the use of clear and unambiguous codes of conduct for embedded managers abroad. The implementation of a properly administered code, coupled with a program of corporate social responsibility (CSR), can add value to a company, while its misapplication or exclusion can diminish value.

Author: Lawrence A. Beer
ISBN-10: 1631570714
ISBN-13: 9781631570711
Publisher: Business Expert Press
Language: English
Published: 01/12/2015
Pages: 312
Format: Paperback
Weight: 1.00lbs
Size: 9.00h x 6.00w x 0.71d
By Lawrence A. Beer
By Lawrence A. Beer
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Lawrence A. Beer, JD, is a retired senior lecturer after 12 years at the W.P. Carey School of Business, Arizona State University, teaching MBAs and undergraduates on various international business subjects. Professionally, he is an attorney and accountant with senior executive tenure as president of international operations and house counsel to global corporations as well as managing director of his own international consulting firm. His other books include A Strategic and Tactical Approach to Global Business Ethics, 2nd Ed. and Essential Concepts of Cross-Cultural Management: Building on What We All Share (Business Expert Press). He is an article reviewer for the Journal of International Business Studies, a member of the Academy of International Business and Institute of Behavioral and Applied Management serving as conference paper submission reviewer as well as an editorial consultant and contributor to various business textbook publishers.

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