A Study on Online Buying Behaviour in Fashion and Apparel Industry (Paperback) (ISBN-13: 9786200504500)

Lots of study have been done on the Apparel but very rare literature is found on the Online Consumer Buying Behaviour, so I have undergone this study. This book is all about Consumer Buying Behaviour towards fashion and apparel industry perspective. It is concluded that though many factor act as an influencing buying behaviour towards online shopping. Further research can be done on "A Comparative Study on Branded and Non Branded Consumer Buying Behaviour towards fashion and apparel industry can be carried out across India and region wise differences, if any can also be identified.

Author: Pulkit Trivedi
ISBN-10: 6200504504
ISBN-13: 9786200504500
Publisher: LAP Lambert Academic Publishing
Language: English
Published: 04/03/2020
Pages: 188
Format: Paperback
Weight: 0.62lbs
Size: 9.00h x 6.00w x 0.43d