A Taste of Success: The Business behind the Global Beverage Icon (Paperback) (ISBN-13: 9798895565889)

This book seeks to look at the evolution of the Coca-Cola company right from 1886 to the present. This includes looking into the major practices and emerging marketing strategies as well as the globalization endeavours that defined it. The experience of Coca-Cola illustrated through the product portfolio expansion, successful sustainability practices and corporate responsibility concerns provides lessons for the audience of entrepreneurs and other professionals. Lastly, it reveals how primarily culturally driven the markets remain and how Coca-Cola has retained its dominance in an ever-evolving market.