A Technique for Producing Ideas (Paperback) (ISBN-13: 9781684229789)

A Technique for Producing Ideas is a timeless, practical guide to creativity from advertising legend James Webb Young. In just a few pages, he distills the creative process into five clear, actionable steps that anyone can follow to generate innovative ideas. Perfect for writers, marketers, entrepreneurs, or anyone who needs to think outside the box, this book is a quick yet powerful read that demystifies creativity and makes idea generation a repeatable habit.

Contents

• How it started
• The formula of experience
• The Pareto theory
• Training the mind
• Combining old elements
• Ideas are new combinations
• The Mental digestive process
• "Constantly thinking about it"
• The final stage
• Some after-thoughts