A Whack on the Side of the Head: How You Can Be More Creative (Paperback) (ISBN-13: 9781538759417)

The hugely bestselling creativity classic with "lasting appeal," A Whack on the Side of the Head is now available in an updated and revised edition, inspiring readers to unlock their creative thinking with thought-provoking examples, famous historical anecdotes, mind-bending puzzles, and so much more (New York Times)!

For more than four decades, A Whack on the Side of the Head has been a consistent leader in stimulating creativity and innovation. Translated into over twenty languages, Roger von Oech's bestselling classic is back--and better than ever! Completely revised, enlarged, and supercharged with new ideas, this definitive edition offers more stories and exercises to bring its famous innovation boosters to a new generation.

• Learn how to overcome the ten biggest mental locks and unleash your full creative potential.
• Use the four roles of the creative process--Explorer, Artist, Judge, and Warrior--to generate and apply new ideas.
• Exploit the power of discontinuity, constraints, and "playing the Wise Fool" to find the "second right answer"!

Author: Roger Von Oech
ISBN-10: 1538759411
ISBN-13: 9781538759417
Publisher: Grand Central Publishing
Language: English
Published: 05/07/2024
Pages: 352
Format: Paperback
Weight: 0.70lbs
Size: 8.20h x 5.50w x 1.10d