Aaker on Branding: The Playbook to Building Strong Brands by Aaker, David

Aaker on Branding: The Playbook to Building Strong Brands (Paperback) (ISBN-13: 9781636986654)

Vendor: David Aaker
Product type: Books
Format: Paperback
$18.95
$18.95
$18.95
Subtotal: $18.95
Aaker on Branding: The Playbook to Building Strong Brands by Aaker, David

Aaker on Branding: The Playbook to Building Strong Brands

$18.95
Aaker on Branding: The Playbook to Building Strong Brands by Aaker, David

Aaker on Branding: The Playbook to Building Strong Brands

$18.95
Format: Paperback
Description
Description
x
Aaker on Branding distills the most essential branding principles from David Aaker's extensive works, offering a comprehensive guide to building a strong, enduring brand.This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker's concepts effectively.Updated with seven new chapters on brand communities, disruptive innovation, the 5Bs, and more, the revised edition of Aaker on Branding will be indispensable for those looking to create agile, differentiated brands.

Author: David Aaker
ISBN-10: 163698665X
ISBN-13: 9781636986654
Publisher: Morgan James Publishing
Language: English
Published: 05/06/2025
Pages: 200
Format: Paperback

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