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Absolute Essentials of Strategic Marketing (Paperback) (ISBN-13: 9780367524753)
Vendor:
Tony Proctor
Product type:
Books
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Description
xStrategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.
Author: Tony Proctor
ISBN-10: 0367524759
ISBN-13: 9780367524753
Publisher: Routledge
Language: English
Published: 05/31/2023
Pages: 126
Format: Paperback
Weight: 0.34lbs
Size: 8.50h x 5.50w x 0.27d
By Tony Proctor
xTony Proctor is Emeritus Professor in Marketing at the University of Chester, UK.
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