Academic Brands (Hardcover) (ISBN-13: 9781108841375)

"The study of academic brands intersects trademark law with critical university studies around questions both empirical and conceptual, from very mundane things like universities' trademark policies and lawsuits over t-shirts and hoodies carrying university insignia all the way to the cultural, political, and economic tensions that frame the conflicted identity of the modern university. Straddling the line between knowledge and business, public and private, or between its local ties to the state and its reach toward the global economy of higher education, the modern university seems to have found in brands a tool to construct a coherent and attractive image, if perhaps only skin deep, of itself, its role, and its "excellence." These are developments that can be fully grasped only by bringing multiple disciplinary perspectives to focus on them, from legal studies to the humanities and the social sciences"--

Author: Mario Biagioli
ISBN-10: 1108841376
ISBN-13: 9781108841375
Publisher: Cambridge University Press
Language: English
Published: 07/21/2022
Pages: 280
Format: Hardcover
Weight: 1.10lbs
Size: 9.00h x 6.00w x 0.63d

Review Citation(s):
Choice 07/01/2023