Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus by Burgess, Bev

Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus (Hardcover) (ISBN-13: 9781398607460)

Vendor: Bev Burgess
Product type: Books
Format: Hardcover
$131.00
$131.00
$131.00
Subtotal: $131.00
Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus by Burgess, Bev

Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus

$131.00

Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus

$131.00
Format: Hardcover
Description
Description
x

Develop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.

Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them.

Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers.

Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.

Author: Bev Burgess, Tim Shercliff
ISBN-10: 1398607460
ISBN-13: 9781398607460
Publisher: Kogan Page
Language: English
Published: 11/29/2022
Pages: 304
Format: Hardcover
Weight: 1.33lbs
Size: 9.21h x 6.14w x 0.94d
By Bev Burgess
By Bev Burgess
x

Bev Burgess is founder and Managing Principal at Inflexion Group, which delivers thought leadership, consulting and training to companies on account-based growth. She has held senior marketing roles at British Gas, Epson and Fujitsu and headed ITSMA's global Account-Based Marketing (ABM) practice and European business. Based near London, UK, she is also the author of A Practitioner's Guide to Account-Based Marketing and Executive Engagement Strategies, both published by Kogan Page.

Tim Shercliff is co-founder and Managing Director at Inflexion Group. Previously a Strategy & Marketing Director at IBM, he has consulted and worked with companies including Accenture, CSC, Fujitsu, Micro Focus and Nationwide Building Society. He is based in Kent, UK.

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