Added Value: The Alchemy of Brand-Led Growth by Sherrington, M.

Added Value: The Alchemy of Brand-Led Growth (Hardcover) (ISBN-13: 9781403903877)

Vendor: M. Sherrington
Product type: Books
Format: Hardcover
$54.99
$54.99
$54.99
Subtotal: $54.99
Added Value: The Alchemy of Brand-Led Growth by Sherrington, M.

Added Value: The Alchemy of Brand-Led Growth

$54.99
Added Value: The Alchemy of Brand-Led Growth by Sherrington, M.

Added Value: The Alchemy of Brand-Led Growth

$54.99
Format: Hardcover
Description
Description
x
This book is based upon the operating system of the company, Added Value, founded by the author, and now one of the world's largest marketing and branding consultancies. Two-thirds of the value of most companies is based on the intangible value of businesses including reputation, goodwill and know how. It is by marketing that reputation can be created and enhanced thus unlocking brand growth. With the use of many examples and case studies the author shows how the five I's process - Insight, Ideas, Innovation, Impact and Investment Return - can be used to create top-line demand-led growth and the tools and techniques available to achieve this. This is a unique approach with proven success.

Author: M. Sherrington
ISBN-10: 1403903875
ISBN-13: 9781403903877
Publisher: Palgrave MacMillan
Language: English
Published: 04/08/2003
Pages: 208
Format: Hardcover
Weight: 1.05lbs
Size: 10.50h x 5.26w x 0.76d
By M. Sherrington
By M. Sherrington
x
MARK SHERRINGTON began his career at Unilever where he ran many of the biggest household brands, including Persil, and went on to become a Marketing Director and global category manager. In 1988 he founded Added Value, the leading marketing consultancy, which by 2001 employed 400 people in eight countries around the world with a fee income of $75 million. He is now Global Marketing Director at SABMiller plc.

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