Addiction: A Behavioral Economic Perspective (Hardcover) (ISBN-13: 9781138026162)

Addiction: A Behavioral Economic Perspective focuses on the behavioral economics of addiction to explain why someone decides and act against her own well-being. It answers the questions of what accounts for self-defeating behavior patterns and how do we best motivate individuals to act according with their long-term goals. This book will be of particular use to clinicians, students, and researchers in the fields of addiction, public health, and behavior therapy.