Adjectives in Advertising - an Analysis (Paperback) (ISBN-13: 9783656151685)

Seminar paper from the year 2008 in the subject English Language and Literature Studies - Linguistics, grade: 2,0, RWTH Aachen University, language: English, abstract: This term-paper is - among other things - meant to present the role adjectives play in the whole process of advertising. With a restriction to written advertisement, the following questions are to be answered: Can adjectives accomplish to attract a consumer? Can they initiate interest, desire or the action of buying the product?

Author: Patrick Schmitz,Sebastian Meß
ISBN-10: 3656151687
ISBN-13: 9783656151685
Publisher: Grin Verlag
Language: English
Published: 03/19/2012
Pages: 28
Format: Paperback
Weight: 0.10lbs
Size: 8.50h x 5.50w x 0.06d