Adv Ser Mar Man V 5 (Hardcover) (ISBN-13: 9780762300099)

This series is dedicated to topics such as service quality, internal marketing, service design, human resources practices and service systems, using theoretical research and the results of empirical studies. This volume concentrates on the effect on information technology on services performance, service quality, new service development, brand loyalty, and fair service. It also covers the relational aspects of services management such as the customer contact, customer-supplier relationships, and the social aspect of customer service loyalty.

Author: Teresa A. Swartz
ISBN-10: 0762300094
ISBN-13: 9780762300099
Publisher: Jai Press Inc.
Language: English
Published: 05/14/1996
Pages: 388
Format: Hardcover
Weight: 1.58lbs
Size: 9.21h x 6.14w x 0.88d